We generate more data than ever before, with over 2.5 billion bytes produced each day, according to the IBM computer giant. That’s 2,500 billion gigabytes of data and it’s growing fast.

We have never been so connected through smartphones, smartphones, laptops and all kinds of wearable technologies that are finding the market of today. There were about 6.4 billion “things” related in 2016, up 30% from the previous year.

We also send and receive data continuously through our networks. We produce, store, share and back up data now and more than ever. So are we doing this nowadays?

Everything in the cloud

Cloud services play a vital role in achieving data management and backup by easing the stress on bandwidth, storage and backup solutions.

But is the cloud paving the way for better backup services or is performing the backup itself outdated? And what’s the data security changer and how can it be made easier to store the data safely in the cloud?

The cloud is often considered an online backup solution that works in the background on your devices to keep your photos and documents, whether personal or work-related, backed up by remote servers.

In reality, the cloud has a lot more to offer. It connects people together, helps them store and share data online and even work together online to create data collaboratively.

It also makes your data available everywhere, so if you lose your phone or your device crashes, log in to your cloud account – all your data is in your new device within minutes.

Do you really back up your data?

An important advantage of cloud-based backup services is both automation and ease of use. With traditional backup solutions, such as using a separate drive, people are often restricted and unable to access certain files.

Cloud solutions have begun to evolve from online backup services to primary storage services. People are moving more and more from their device’s internal storage to cloud-based solutions like DropBox, Google Drive, and Microsoft’s OneDrive.

Devices like Google’s Chromebook do not use on-premises storage to store their data. Instead, they have moved on to a new trend where everything you produce at work or home will be in the cloud and saved there as well.
Recently, cloud technologies like Google Drive files and Dropbox smart sync have announced how cloud storage services are heading in a new direction with less device data and greater initial cloud storage.

This is how it works. Instead of saving local files to your device, placeholder files (a kind of blank file) are used and the actual data is kept in the cloud and downloaded back to the device only when needed.

File edits are pushed to the cloud so no local copy is saved on your device. This drastically reduces the risk of data leaks when a device is lost or stolen.

So if your entire workspace is in the cloud, is there no need for backup anymore?

No. In fact, backup is always relevant, since disasters can harm the cloud vendors themselves, with hacking and ransom software also affecting cloud storage.

Backup has always had the goal of reducing redundancy risks by replicating data across multiple locations. This can also apply to cloud storage that can be replicated in multiple cloud locations or multiple cloud service providers.

Privacy matters

However beyond the disruption of the backup market, the number one concern regarding the use of cloud services to store user data is privacy.

Clooud Security is strategically important, especially when it comes to customer data. Many privacy-related issues can occur when using the cloud.

There are concerns about the processes used by cloud providers for privacy management, which often trade privacy for convenience. There are also concerns about the technologies deployed by cloud providers to overcome privacy-related issues, which are often ineffective.